Our Influential Audience has Buying Power
The Connecticut Public audience is educated, influential, professional, and growing every year. Sponsors are well regarded by our listeners and viewers. Turn your target market into your biggest advocates!
In addition to reaching a premium, responsive audience of decision makers, your message is seen and heard in an uncluttered ad environment that is trusted and brand-safe.
To become a sponsor, email us today at sponsor@ctpublic.org.
In addition to our OTA, cable, and satellite coverage, our digital platforms offer streaming, podcast, and digital access to Connecticut Public content 24/7.
An Engaged Audience with Brand Loyalty
85%
find the programming on their local NPR station is personally important to them. 87% listeners report that they discuss content with friends, family and colleagues, and 83% take action in response to something heard on public radio.
83%
of listeners take action in response to something they heard on NPR. Of PBS viewers, 36% research more on the company, service or product they see advertised.
68%
agree that PBS sponsors are committed to quality and excellence, and 64% agree that PBS sponsor messages are seen as different and better.*
*Sources: Commercialism Research, City Square Associates, Jan.- Feb. 2016) (On Air) 2019 State of Sponsorship Survey, March 2019. (Online and apps) Google Analytics, 3-month average, October-December 2018. (Discuss content) NPR Impact Study, NPR Listens, January 2017. Refers to weekly listeners. Google Analytics, 3-month average, Jan-Mar 2019)
Sponsorship opportunities that work for you
Brand Alignment
Align your brand with our reputation for brave, unbiased, insightful programming, and audiences who share your values.
Flexible Options
Customize packages by program, platform, and partnership level to maximize your marketing spend.
Local and National Reach
Engage and convert state, regional, and national audiences based on their interest, location, and message.
Meaningful Messages
Connect with your target audience by using direct, category-exclusive messages that align with your mission and values.
Award-Winning Content
Sponsor Emmy Award-winning content, expert storytelling, and programs that make your audience think, cheer, and reflect.
Multi-Platform Packages
Deliver multi-platform experiences on TV, radio, digital, social media, and through content partnerships and event sponsorships.
Your Message: in the Right Place, at the Right Time, at the Right Budget
We work with you to determine your goals, and select the best opportunities to reach your audience.
Sponsorship levels are completely customizable.
We’ll tailor the package to your budget and desired level of involvement.
We’ll partner on creative, content,
and delivery to get the most engagement with our audience.
Our Integrated, Multi-Channel Network
A seven-station network: WNPR, WPKT, WEDW, WRLI, W258AC, WECS, and WVOF.
A statewide network including WEDH, WEDW, and WEDN offering CPTV, CPTV Spirit, and PBS KIDS.
Multi-platform digital options including web, live streaming, online audio and video pre-rolls, e-mail newsletters, podcasts and mobile app.
High visibility in Connecticut Magazine, and through sponsored program advertising.
Social / Content
Sharable content, newsletters, member emails, and social promotion.
Events
Support our programs with screenings, town halls, and VIP events.
Frequently Asked Questions
What makes public broadcasting a good value?
Connecticut Public is unique because it reaches statewide viewing/listening audiences on television/radio. Our statewide coverage means that you don’t have to buy several stations/markets to reach the entire state.
Are there any restrictions on my marketing message?
We can help you craft your copy to effectively convey your marketing message and adhere to FCC guidelines. Our public television stations offer a variety of options (billboards and marketing spots that are 5-, 10-, 30-, 45-, and 60-seconds) and our radio station airs 15-second marketing spots that are read live. If needed, we can usually tweak or re-edit your television spot to adhere to FCC guidelines, if you provide us with the video components (audio, video, music bed, logos, etc). We can also work with you to produce a customized spot.
What do the terms underwriting and
sponsorship mean?
Underwriting and sponsorship are public broadcasting terms for advertising. Our underwriters/sponsors buy schedules on our television and radio stations, just like they do on commercial stations.
What is a "credit"?
A credit is the public broadcasting term for a commercial or spot that airs on our television or radio stations.
What makes this advertising option different from the rest?
Connecticut Public is unsurpassed in providing a multi-platform approach to its sponsors. No other media outlet in Connecticut offers statewide television and radio, a full range of digital options, print, and more.
Become a Sponsor
Connecticut Public is Connecticut’s only statewide public broadcasting network.
For information about sponsorship or advertising opportunities, contact Nancy Bauer
Phone: 860-275-7202 or e-mail nbauer@ctpublic.org
Sources: 2017 lpsos Affluent Survey, USA. Adults 18+ with $125K+ HHI, N=22,449. PBS ranks #1 in these statements vs. CBS, NBC, ABC, FOX, USA, TNT, History, FOX News Channel. Commercialism Research, City Square Associates, January-February 2016. PBS Sponsorship Study: Audience Attitudes & Behaviors, City Square Associates, March 2015. Nielsen 28-Day Cume 11m Avg Jul 2017 - May 2018, M-Su 5a-5a. Facebook Insights, Jul - Dec 2018, and Google Analytics, Jul - Dec 2018 https://www.sgptv.org/working-with-pbs/top-10-things-know-about-sponsoring-pbs/
